Environmental Scanning
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چکیده
Organizations use environmental scanning to monitor important events in their surrounding environment. It is a way to answer the question, "What's happening in my environment that will affect my future?" Scanning involves identifying the issues and trends that have important implications for the future. The scanning includes analysis of the information about these issues and trends to assess their importance and determine their implications for planning and strategic decision making.
منابع مشابه
The Contribution of Environmental Scanning to Organizational Performance
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تاریخ انتشار 2009